Put a number to the gap.
A few missed opportunities can add up. Use your own numbers to explore what better follow-up could be worth.
Start with enquiries that were a real fit. Spam, repeat calls and existing bookings should not count.
Illustrative monthly revenue opportunity
20 enquiries × 25% win rate × $1,000 per job
Over 12 months, at the same rate$60,000
An editable scenario, not measured losses or a forecast. Assumes missed enquiries can be reached and close at your chosen rate. Excludes costs, margins, seasonality and capacity limits. Actual recovery may be lower, including zero.
Talk through your numbers