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The numbers this is built on.

Every figure here is an independent, industry-standard benchmark, cited to its primary source — the effects our systems are built to capture. Not our own results; those publish as case files land.

more likely to qualify a lead when you reach it within an hour, vs one hour later

HBR, "The Short Life of Online Sales Leads," 2011
76% / 98%

of consumers regularly read reviews for a local business — 98% at least occasionally

BrightLocal Local Consumer Review Survey, 2023
~17%

reply rate on genuinely personalized B2B outreach — vs about 7% without

Woodpecker platform data (20M+ emails sent)
+15%

more support issues resolved per hour with AI assistance — largest gains for newer staff (5,172 agents, staggered rollout)

Brynjolfsson, Li & Raymond, Quarterly Journal of Economics, 2025
+1★ ≈ 5–9%

more revenue per extra review star, for independent restaurants

Luca, Harvard Business School, Yelp study, 2011
20–40%

relative reduction in no-shows with automated appointment reminders

clinical RCTs & meta-analyses (Am. J. Medicine, 2010)
60% × 30%

of occupations have at least 30% of their tasks automatable with today's technology

McKinsey Global Institute, 2017
49% vs 38%

close rate for HVAC contractors with vs without point-of-sale financing

ACCA "Contractor of the Future" study
7% / 55%

of companies reply to a new lead within 5 minutes — 55% take longer than five business days

Drift Lead Response Report, 2017 (433 B2B companies audited)

Independent, industry-standard benchmarks — each cited to its primary source, not Makavele's own results. Your numbers depend on your business.

We don't quote our own numbers yet. We quote the research the whole industry runs on — then build the system that captures it for you.

These are published, third-party benchmarks — the effects our systems are built to move. Named client case files publish as engagements complete.

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