Know what the numbers mean.

Makavele-reported outcomes, public customer stories and industry benchmarks answer different questions. Here is the context behind each.

Makavele-reported outcomes

Three sectors. Three disclosed measures.

These figures were supplied by Makavele. They are displayed by sector and measurement type instead of being rolled into one total.

HVAC & home services

$630K+recovered opportunity valuePipeline value Makavele reports reactivating through faster response, follow-up and recovery systems for HVAC and home-service businesses.

Autobody & auto services

$200K+recovered opportunity valuePipeline value Makavele reports reactivating by keeping repair enquiries and open estimates moving toward a tracked next step.

Agencies & B2B teams

$300K+opportunity value generatedPipeline opportunity value Makavele reports generating through lead response, qualification and database reactivation.

Makavele-reported opportunity values; not independently audited. Supporting date ranges, client counts and CRM attribution are not yet published. Opportunity value is potential pipeline—not booked, closed or collected revenue.

How to read the numbers

No blended totals. No borrowed results.

Reported opportunity value is the value of pipeline Makavele says a workflow recovered or generated. It is not independently audited, closed work or collected cash.

Opportunity value is qualified pipeline value. It is not presented as signed contracts or collected cash.

External examples below belong to the named companies and vendors. They demonstrate the operating model, not Makavele performance.

Published examples

Evidence without borrowed credibility.

These examples are published by the software vendors named below. They are not Makavele projects, guarantees or typical-results claims. We include them because the source and context are public.

HVAC & home services · Bill Joplin’s Air Conditioning & Heating

$74K+ estimated incremental booked revenue

ServiceTitan reports 1,300 calls in just over three months, more than 90% booked and 72% completed without a human, with the contractor estimating more than $74,000 in incremental booked revenue.

Measurement path: Calls → bookings → estimated booked revenue
Important limit: One U.S. HVAC contractor; vendor-published and based partly on the contractor's estimated booked value, not collected revenue.

ServiceTitan customer story · vendor-published

Contracting & remodelling · NEXT Door & Window

39.3% of off-hours website leads booked through automated text

Lumin.ai reports that 39.3% of NEXT Door & Window's off-hours website leads booked through automated text over six months, with another 8.6% later booked by the call team.

Measurement path: Website leads → automated SMS conversations → bookings
Important limit: One U.S. window-and-door company; vendor-published and not an independent sector benchmark.

Lumin.ai customer story · vendor-published

Autobody & collision repair · Schoonover Bodyworks & Glass

83% of inbound leads came through Webchat texting

Podium reports that 83% of the shop's inbound leads came from customers texting through Webchat, while monthly reviews increased by more than 600% and the rating moved from 4.4 to 4.9.

Measurement path: Channel mix → review volume → rating
Important limit: One U.S. shop; the story does not establish repair revenue attributable to messaging.

Podium customer story · vendor-published

Agencies & B2B · Major Tom

24 meetings and more than $750K in proposals

HubSpot reports that Major Tom re-engaged more than 1,000 dormant MQL and SQL contacts, booked 24 meetings, increased active pipeline by roughly 30% and produced more than $750,000 in proposals, including one approximately $200,000 closed deal.

Measurement path: Dormant contacts → meetings → proposals → one reported closed deal
Important limit: Vendor-published; the source does not display a publication date or independent audit.

HubSpot customer story · vendor-published

One benchmark does not describe every business.

The current Invoca platform averages differ materially across HVAC, construction, automotive and business services. They are directional operating context—not Canadian market estimates or Makavele results.

See industry-specific context

34%HVAC & home services calls reached a person 32%Contracting & remodelling calls reached a person 58%Autobody & auto services calls reached a person 56%Agencies & B2B teams calls reached a person

Your own baseline matters most.

Before a system goes live, we agree what an enquiry, opportunity, booking and closed sale mean for your business. Reporting keeps those stages separate.

Explore an example with your numbers

Meet the team · Toronto

Small by design. Close to the work.

Daniel owns the strategy and the outcome. Two operating aliases keep engineering and revenue operations distinct without pretending Makavele is a giant agency.

Founder · systems architectDaniel RamsubeikToronto, Canada

Maps the leak, designs the operating system and stays accountable for whether the right business number moves.

LinkedIn Selected builds

Operating alias · MK-01Systems desk

Workflow engineering

Integrations, routing, safeguards, monitoring and human handoff.

Operating alias · MK-02Revenue desk

Recovery operations

Pipeline logic, follow-up timing, qualification and measurement.

01 Works with your existing stack02 Hands judgment back to people03 Separates opportunity from collected revenue

Start with a conversation

Find the revenue
you’re leaving behind.

We’ll look at your customer journey and find the first gap worth closing.

Schedule a free consultation

A few questions first?Prefer to write it down?