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Agencies & B2B services

Outbound and pipeline recovery systems for agencies

For an agency or B2B service team, Makavele builds an outbound AI BDR system for account discovery, enrichment, qualified email outreach and booking, then connects inbound response, dormant-pipeline recovery and CRM attribution around it.

agencies and B2B teams workflow01 / 05

Step 01

Discovers

Sources permitted business accounts, enriches contacts, removes customers and do-not-contact records, and scores ICP fit.

Context recordedNext step clear
Designed around your rulesHuman handoff includedOutcome written to CRM

A warm lead should not wait for Monday.

Respond quickly, qualify consistently and reactivate the leads already sitting in your CRM.

Estimate your missed opportunity
56%

of business-services calls reached a person

Invoca business-services benchmarks, July 2026

Invoca's broad business-services category; a platform average, not an agency-only result. Conversion can include appointments or quote requests, not only sales. Not Makavele results.

Makavele-reported outcome

$300K+

opportunity value generated

Pipeline opportunity value Makavele reports generating through lead response, qualification and database reactivation.

Not independently audited. Public date range, client count and CRM or invoice attribution are still being prepared.

Review the evidence and definitions

The list is full. The pipeline is not.

Agencies need two different engines: outbound that finds and qualifies the right accounts without becoming volume spam, and recovery that keeps inbound leads, open proposals and dormant opportunities moving. Raw lead counts and open rates are not the outcome. Accepted opportunities and attributable pipeline are.

What one recovered opportunity can mean

$4,300/moaverage Canadian marketing-agency retainer in Bark's 2025 guide

At that reference point, one recovered six-month client relationship represents about $25,800 in contract value—not collected revenue until it is signed and paid.

Bark Canada marketing-agency price guide · 2025 ↗Market reference, not a promised result. Your job mix, close rate, capacity and gross margin determine the actual value.Model your own numbers

What the research says about agencies and B2B teams

56%

of business-services calls reached a person in Invoca's 2026 platform average

Invoca business-services call benchmark, 2026
1,800 → 108

dormant leads reactivated and new clients reported in 30 days by one agency

HighLevel customer story: ChurchCandy (vendor-published, not Makavele work)
$750K+

in proposals reported after dormant-contact reactivation in one agency customer story

HubSpot customer story: Major Tom (vendor-published)

The Invoca figure is a platform average, not a Canadian market estimate. The Major Tom and ChurchCandy figures are vendor-published customer stories; they are operating examples, not typical results or Makavele work.

Where Ontario actually stands

9.2%of Ontario businesses with 5–19 employees used AI in the past year — against 29.1% of those with 20–99.
Statistics Canada, Canadian Survey on Business Conditions, Q2 2026 (n=9,251)

That gap is the whole opportunity. It isn't a cost problem either — asked what's stopping them, the largest group of Ontario businesses (38.3%) say AI simply isn't relevant to what they do. Cost ranks third. Relevance is a scoping problem, and scoping is the job.

Questions agencies and B2B teams ask

Will this replace our sales team?

No. It covers the repetitive response, qualification and follow-up work around the conversation. Discovery, strategy and commercial judgement stay with your team.

Can it work inside our CRM?

That is the preferred setup. We map the fields, stages, ownership rules and calendar flow you already use, then confirm what the CRM exposes before building anything.

Will prospects know the follow-up is automated?

The system should never fake a relationship. Messages are written in your voice, use accurate context and make it easy to reach a person. Where disclosure is appropriate, we make it clear.

How do you keep outbound email and SMS compliant?

We define the permitted audience, identification, unsubscribe and suppression rules before launch. Email and SMS are not treated as interchangeable: consent-eligible SMS is used only where the relationship, permission and platform rules support it, with your legal review where required.

Can agencies use this for their own clients?

Yes, when the delivery model, data access and support boundaries are explicit. We can scope an owned internal system or a white-label operating arrangement after reviewing the use case.

Start with a conversation

Find the revenue
you’re leaving behind.

We’ll look at your customer journey and find the first gap worth closing.

Schedule a free consultation